Outside of its investment activities the Trust Fund raises funds
through donations and contributions from individuals and organizations and
through its principals, that is: the school , the parent teachers association
and the various chapters of old boys.
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Payable to: |
"The KCDTF" |
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Mailed to:
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The Principal,
Kingston
College, 2A North Street,
Kingston C.S.O.
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Donors resident in the United States
can also get a tax advantage if their donation is routed through the KCOBA USA
Inc which is a tax exempt alumnus association registered in the United States in
support of Kingston College.
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Payable to: |
"KCOBA
USA Inc"
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Mailed to: |
P.O Box 3917,
New York,
NY 10185. USA. |
The main objectives of management are to:
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Preserve the capital sum
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Protect the assets of the Fund
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Ensure that the school obtains maximum benefit from the Fund's contributions.
The Trust however is careful not to interfere in the management of the school.
The school submits a request for assistance (RFA) in the approved manner and
subject to resources and feasibility the Trust provides the funding. The school
now has a Development Plan and this should help prioritize the implementation of
projects and facilitate ordered development.
The Trust Fund has come a far way and the Board of Directors and Trustees of
KCDTF must be commended . However after twenty (20) years, J$25 million is
not a lot of money. Our goal must be to double this Fund in the shortest
possible time.
It seems that time has come for us to look at the school (trust fund) in terms
of a connectivity (constituency) model. In this, we would visualize the Fund at
the center of a series of concentric circles, with those standing to benefit
more immediately and directly as nearest to the center. The other constituents
such as: parents, teachers, suppliers to the school and the community residents
would be closer to the center than say past students (old boys) and these
natural constituents would be asked to do more, proportionately, as part of a
plan than they are now asked to do.
Naturally this means that any further fundraising model will have to develop:
- Linkage to the school, contacts or bridges
Ability to give money
- Interest in the school and understanding of the school's purpose
We do not now, here or there, have an analysis of donor types who have given and
are likely to give and this poses difficulties when planning a fundraising
model. However, on the basis of experience the school , PTA and KCOBAs may be
able to sort out who has given, who is likely to give and who will give again
and this experience should not be discounted in planning a fundraiser.
I seem to
recall that St. Augustine Chapel was built at a cost of J$ 10,000 and the
majority of funds came from parents, communitarians and the devout with whom
" Priest" was in contact.
There is one thing which one of our members did in 2001 and from what he has
told me I see no reason why more of our old boys cannot do the same. The
two-step process is relatively simple. Here is what he did:
1. He showed our 2001 Souvenir Journal to The Board of Directors of a
Philanthropic Foundation and asked the directors to read the information
presented on the Trust Fund. He had no difficulty there
2. He went back to the Foundation's Executive Director and asked her for the
Board's response. Their only questions were:
Whether we were Tax Exempt and What would be a reasonable donation?
He told them $5,000. They agreed and asked the Treasurer of KCOBA USA to fax
their Chief Accountant a copy of our Tax Exempt letter from the IRS. The check
was handed over within days and the late Bruce Rickards, Chairman of the KCDTF, replied
with a personalized Thank You letter.. This donor has since made five (5)
additional annual installments of $5,000.
If the Board of Trustees is ready to enter into a new fundraising drive, I suggest that we
reexamine the whole process and concentrate on face-to-face fundraising. It is
still the most effective method of raising funds in any society. Next would be
the Personal Letter on Personal Stationary and Small Group ask,
segmented/selected asking.
However, the trend these days is towards Fund Development, creating a
constituency of givers, which supports the organization because it DESERVES it.
Fund development is a process unlike traditional fundraising and means
developing a "Membership" that participates through giving, beginning with its
own board. I think this is the way to go, particularly when dealing with "outsiders".. New York (KCOBA USA ) has had some success with fund development,
measured by remittances to Jamaica and the number of repeat donors, and this
approach should be given full consideration.